Prime Matter Labs Acquires Mana Products

Prime Matter Labs has acquired makeup contract manufacturer Mana Products from Traub Capital.

Mana Products furloughed employees and explored sale options before shutting down operations, according to outlets.

Mana Products, based in Long Island, NY, is among the largest color cosmetics manufacturers in the US, with its business including skincare and haircare. Traub Capital, a strategic private equity firm based in New York, reportedly leveraged the company’s skincare business to diversify its category exposure.
Top cosmetics brand including Selena Gomez’s Rare Beauty and Rihanna’s Fenty Beauty have been among Mana Products’ prestigious clients. Mana built its reputation in makeup manufacturing through innovations for previous emerging indie brands such as Smashbox and Bobbi Brown, before they were acquired by Happi Top 50 Company The Estée Lauder Companies.

Mana Products had reportedly been attempting to sell its equipment to neighboring beauty manufacturers in the New York Metropolian Area. Mana Products operates two facilities in New York.